|Heart and Stroke Foundation reaches out to Chinese-Canadian women|
Heart and Stroke Foundation reaches out to Chinese-Canadian women
Senator Vivienne Poy shares The Heart Truth™ with the Chinese community
Toronto, Feb. 24, 2009 − The Heart and Stroke Foundation’s The Heart Truth™ campaign today launched a PSA adapted to reach Chinese-Canadian women at a special event hosted by Senator Vivienne Poy.
With over one million Canadians identifying themselves as Chinese, the Chinese Canadian population represents one quarter of the visible minorities in Canada. Further, Chinese languages are Canada's third most common mother tongue group, behind English and French. 1
“For people whose first language is Cantonese or Mandarin, cultural and language barriers may make it difficult to access important health and disease prevention information,” says Senator Vivienne Poy. “Our goal is to raise awareness of the risk of heart disease and stroke for women within the Chinese community.”
The Heart Truth™ campaign educates women about identifying their risks and warning signs of heart disease and stroke. By making simple lifestyle changes, women can reduce their risk for heart disease and stroke by as much as 80 per cent. The campaign is especially relevant for women 40 to 60 years old, whose risk increases as they age.
“The Heart and Stroke Foundation is committed to refining and expanding our public awareness and education efforts to ensure that all Canadians are more aware of what they can do to reduce their risks from heart disease and stroke,” says Bobbe Wood, President and CEO of the Heart and Stroke Foundation of British Columbia and Yukon and lead architect of The Heart Truth™ campaign in Canada.
The PSA was distributed to OMNI and Fairchild Television which will reach Cantonese and Mandarin speaking Canadians across Canada.
“As a bypass survivor, I know that heart disease is a woman’s disease as much as a man’s,” says heart bypass survivor, Ms. Yew Dak Chun. “Knowing the symptoms, and also knowing how to avoid developing heart disease is important. I’m far more active today as a result of my condition – and I feel better for it.”
The Heart and Stroke Foundation, a volunteer-based health charity, leads in eliminating heart disease and stroke and reducing their impact through the advancement of research and its application, the promotion of healthy living, and advocacy.
The Heart and Stroke Foundation’s The Heart Truth™ campaign raises awareness among women of ways to reduce their risk of heart disease and stroke, giving them the tools they need to protect themselves.
The Heart Truth™ campaign gratefully acknowledges the support of founding sponsor, Becel, and contributing sponsors Dempster's, Ocean Spray, Pfizer, Rogers Consumer Publishing, Shoppers Drug Mart and the Providence Heart + Lung Institute at St. Paul's Hospital in Vancouver without whom the program would not be possible.
The broadcast-ready video PSA and media backgrounders are available for download at thehearttruth.ca.
1 Source: Statistics Canada, December 2007. The Evolving Linguistic Portrait, 2006 Census. Catalogue no. 97-555-XIE.